25 Tips for Getting Twice the Traffic to Your Site
You put time, effort, and love into crafting a blog post. Writing the post is just half the battle. Then you should be the copyeditor, proofreader, SEO expert, graphic designer, marketing strategist, and so on.
Maybe you are lucky & have a staff of people to help you with the whole those things, but if you are like me, you do it all yourself – welcome to entrepreneurship.
I bet you need to make the most out of each blog post & get the most traffic as possible. Here’re my 25 strategies to supply your blog post & grow your traffic.
BEFORE YOU PUBLISH YOUR BLOG POST
- Create Evergreen Content
Do not be confused with the evergreen tree (though same concept) I am talking about lasting content.
If your blog post has longevity you could recycle it later & could be searchable, and useful, on Pinterest for many years.
All pins & posts that say things like, “Best social media tips of 2015” I scroll right on by since I do not care about 2015. If the blog post says, “Ultimate social media tips to get more engagement” I am totally reading what you should say.
And remember, update your evergreen content if something does change.
- Write a Catchy Title
Like the instance I gave your title should compel someone to read your article post. According to Copyblogger, 80% of people can read your headline. Only 20% can read the rest of what you wrote. Buffer says there is a formula for writing headlines & it goes like this:
Numbers – Adjective – Target Keyword – Rationale – Promise
- SEO and Keywords
You do not have to be an SEO expert you could get some help from Yoast SEO. You could not keyword stuff your article but you should incorporate the keywords throughout your article post. This will help organic traffic to get your site.
To boost your SEO ranking write long posts, make deep links to past articles you have written that complement the particular post (it adds value and keeps readers on your site longer), and link to outside sources. There’s a whole plan to SEO but those are the highlights to get you going.
- Images and ALT text
I am a Pinterest junkie that means I create several images for every blog post. I dedicated a whole post to my plan behind that here. The takeaway is to make sure you add at least one on brand image to your article post with an ALT tag description.
Social Warfare has a neat feature that allows you set this text automatically but it is only available in the pro version.
- Content Upgrade
Give the reader some additional value for reading your post. Maybe a guidance, checklist, or e-course that will support them a little something extra. At the end of this post, you could grab the free checklist to keep handy for when you’re writing your blog posts.
- Read Your Blog Post Out Loud
I use Grammarly for proofing my post, however, nothing substitutes a great read out loud to check for grammar & sentence syntax mistakes.
Have a friend read your blog post too & give you feedback if possible. Not every post, but a post you are particularly proud of & is a cornerstone article for your site.
- Pin to Pinterest
Pin whole of the images you have made to your Pinterest board. I have a main EverydayLyndsey.com board that I begin with & pin everything to that. I suggest you make a board specifically for your website & only share pins for your blog posts there.
After you pin to the main board then over the next many days you could schedule the pins out onto other boards.
For instance, in this post, I will pin too many relevant boards like blogging tips, content creation, marketing tips, and so on. The aim of this is to keep your pin in the rotation & reaches different audiences (perhaps people are just following certain boards).
- Tailwind Pin Scheduling
I use Tailwind to do the hard lifting when it comes to pinning on multiple boards. It is really quite simple… go to your main Pinterest board & click one of the pins you just created & click the schedule button.
A second window pops up & asks you where you want to schedule this pin. Type in your board names & add to your pin queue.
The nice thing about this feature is you could also set an interval & specify what amount of time you want between every pin. That way, your Pinterest will not be flooded with the same pin over-and-over immediately.
- Tailwind Tribes
The other thing I like about Tailwind is that I could add my pin to Tailwind tribes. Think of tribes such as Pinterest group boards. Except, every tribe has a set of rules that you should re-pin other pins from the tribe members.
My reach is in the millions every week just from Tailwind tribes.
Read More: How To Use Tailwind Tribes: Strategic Insider Secrets Revealed
You could manually add your pin to your tribe/do it when you are pinning to your boards. I do not suggest pinning all of your pins in a row to your tribe.
I use the Tailwind Plus membership, paid annually, which is key more affordable but you could try it for a month free here.
- Pinterest Group Boards
Another shameless endorsement for Tailwind but you could also use it to schedule the pin to the Pinterest group boards. Did I mention how much I love Tailwind & how it saves me oodles of time?
Tailwind has a feature that you could categorize the whole your Pinterest group boards together.
This feature lets me pick the exact time that I need to publish the pin on my group board. It helps me keep away flooding my group boards with many pins at once…
- BoardBooster Plan
BoardBooster is another Pinterest tool which I use consistently. It works slightly different to Tailwind in that you could loop pins and make campaigns for group boards.
Group boards supply an opportunity for bloggers to share their content with additional customers. It does take a lot of time to be active on multiple group boards, and most of the time is spent on repinning your existing pins.
BoardBooster Campaigns automate this work so that you could focus more on creating & curating the content that you contribute
- BoardBooster Tribes
BoardBooster has a new element called BoardBooster Tribes. It is a combination of Tailwind Tribes & Pinterest group boards. BoardBooster Tribes works by pinning a set number of the pins & you pin a set number of pins from the tribe members every day automatically.
Every tribe member votes on allowing a new user to the tribe & then pin designs are voted on as well. So, if you are a recipe blogger you cannot join a tribe about social media tips. It keeps the pins relevant since they’re automatically published to your boards.
You could get a free trial of BoardBooster here.
- BoardBooster Looping
I specifically choose BoardBooster to loop my pins & run de-duplication (this process of deleting a re-pin that is underperforming). Cleaning up your boards & keeping high performing pins on your boards is necessary for your Pinterest ranking.
After your pin is published on your Pinterest boards you could create a schedule to loop your pins. It will re-loop this pin after typically 1 to 2 months.
The feature is great to increase the longevity of your blog post pins (i.e. forever)!
You can select Tailwind to publish to your Facebook & Twitter automatically. You can really select any of your favorite scheduling tools. I also love SmarterQueue because you could recycle evergreen content.
Engage in FB groups that are applicable to your niche. I love the interaction with other such as-minded entrepreneurs.
Twitter has an unbelievably short life. I use IFTTT to automatically generate a tweet each time I post to a selected Pinterest board.
Try & re-post your tweet 2 to 3 more times over the next few days. If you are using a tool like SmarterQueue, then also schedule it to recycle the tweet for 3 to 6 months down the road.
- Google Plus
Did you know Google has communities that you could publish your content? Here is a post on how to find and join communities. Look like Pinterest group boards, and other content sharing sites, there are typically rules for every community.
Make sure you read the rules (how & what to post) and engage your customer. Be a good community member do not just flood the board with your fantastic content.
Bloglovin’ is a blog reader that lets you keep up with your favorite blogs & discover new content. Bloglovin’ has a good community of other bloggers. You could set categories, or follow the favorite peeps, and keep up to date with the latest posts.
Speaking of other people’s posts, you could share your own content as well. Each time you write a new blog article, Bloglovin’ automatically posts a preview in the followers’ feed.
Your followers could normal click on the post to read it, like it, or save it for a later time. Your followers could also click on your blog & see all your posts at once.
Even if you do not have many followers Bloglovin’ allows users search for blogs by categories & shows blogs similar to the ones they are following. This is a chance for others to seek your blog much more easily.
Medium, a blogging platform from the creator of Blogger & Twitter. Medium lets you share your blog article as a story. It is built to reward content for its quality so I suggest posting your best blog posts here.
Once you have published your story you could submit it to collections, which are themed categories that arrange relevant posts in one place. Readers follow collections making it easier for Medium to deliver content that is valuable & interesting for each user.
StumbleUpon is a platform to discover the best videos, photos, and websites. Based on your interests, they suggest content discovered by a community of 30 million expert curators. Select a variety of interest from business to hobbies & click the Stumble button.
You could Stumble your own content, but, it is best if you ask a friend to do it for you. Sure you will be fine if you Stumble a few of your best blog posts here & there but the point of StumbleUpon is to seek other great content & share content from people you love.
Sharing is caring in this blogging business world.
- LinkedIn Posts
I used to think LinkedIn was only for the corporate world & making connections. Linkedin has a special feature that you could publish your blog posts & all of your followers will see your post.
- LinkedIn Groups
If you do not have a huge network of followers LinkedIn Groups is a good way to join niche groups. There’re more than 1.5 million groups on LinkedIn.
Find one that has genuine engagement & reaches your niche. Engage in your group – leave comments & share other meaningful articles from others. Then, share your post too!
- LinkedIn Pulse (Articles)
LinkedIn has a feature called Pulse. This is that you could share your articles (blog posts essentially repurposed). This is why sharing your blog post on LinkedIn Pulse is helpful to get your audience:
- Your original content becomes part of the professional profile. This is displayed in the Articles section of your LinkedIn profile.
- It is shared with your connections & followers in their news feeds, and sometimes through notifications.
- Members that are not in your network could follow you from your article so that your next article could be surfaced in their feeds.
- Your article may be searchable both on & off LinkedIn, depending on your profile settings. Getting your public profile visibility set to “everyone” will distribute your posts publicly.
If you want more info check out this LinkedIn tutorial.
It is the Q&A platform where anyone could post a question and get answers from experts in the community. After all, you’re an expert in your niche. Now, answering questions & helping your fellow entrepreneurs out is only good karma, but why do not get rewarded with blog traffic too?
The best place to seek content to link to in the Quora answers is from the blog posts. Linking to blog posts in your answers can get traffic to your site & show you are a thought leader in your niche.
I like to be one of the first experts to answer the question (which often could get you upvoted). And I look for a question about a week old with more than 1,000 viewers.
It means people are searching for this answer & when you reply you will get a lot of views on your response. Make sure you are helpful, leaving quality, answers and not just plugging a link to your post.
- Guest Post
Guest posting could be reserved until you are an established writer in your niche. I am not saying wait years to guest post, quite the contrary, but I do not recommend it as the first source of traffic generation if you’re a new business or blogger.
Join some FB groups that have influencers in them that you could rub shoulders with (figuratively of course), follow the influencers on LinkedIn, Twitter, or Pinterest. Leave comments on the blog posts so you become a familiar face.
Then stalk that your competitors & influencers are guest posting. These are opportunities for you since you know these websites are already accepting guest posters.
To save you some time here’s a resource for guest blogging opportunities.
- Email Your Subscribers
You do not have to send every blog post to your email list, though I suppose you could if you want. I like to send emails to the subscribers that solve problems for them.